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"item_description" : "The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.",
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Strategic Communication : New Agendas in Communication
by Anthony Dudo and Leeann Kahlor
Other Available Formats
Overview
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
This item is Non-Returnable
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Details
- ISBN-13: 9781138184787
- ISBN-10: 1138184780
- Publisher: Routledge
- Publish Date: July 2016
- Dimensions: 9.2 x 6.4 x 0.8 inches
- Shipping Weight: 1.05 pounds
- Page Count: 192
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