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Strategic Communication|Anthony Dudo

Strategic Communication : New Agendas in Communication

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Overview

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

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Details

  • ISBN-13: 9781138184787
  • ISBN-10: 1138184780
  • Publisher: Routledge
  • Publish Date: July 2016
  • Dimensions: 9.2 x 6.4 x 0.8 inches
  • Shipping Weight: 1.05 pounds
  • Page Count: 192

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