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Strategic Customer Relationship Management|Michael Stone

Strategic Customer Relationship Management

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Overview

Strategic Customer Relationship Management examines CRM methodologies and technological applications for competitive advantage, addressing challenges in customer journey optimization, value delivery, and fostering a customer-centric culture.

Details

  • ISBN-13: 9798887154879
  • ISBN-10: 9798887154879
  • Publisher: Oryson Press
  • Publish Date: August 2026
  • Dimensions: 10 x 7 x 0.56 inches
  • Shipping Weight: 1.39 pounds
  • Page Count: 238

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