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Strategic Innovation|Allan Afuah

Strategic Innovation : New Game Strategies for Competitive Advantage

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Overview

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

This item is Non-Returnable

Details

  • ISBN-13: 9780415997829
  • ISBN-10: 0415997828
  • Publisher: Routledge
  • Publish Date: April 2009
  • Dimensions: 9.9 x 6.9 x 1 inches
  • Shipping Weight: 1.95 pounds
  • Page Count: 504

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