{ "item_title" : "Strategic Issues in European Aerospace", "item_author" : [" Philip Lawrence", "Derek Braddon "], "item_description" : "This book is a unique collection of perspectives provided by a mix of leading academics, industrialists and government officials on the challenges facing the European aerospace industry. The book focuses on two interrelated, daunting challenges. The consolidated American aerospace industry, which in the 1990s has undergone $100bn worth of merger activity. The second is the compelling task of rationalization and consolidation required in the European industry itself. Through a mix of analytical perspectives and project-oriented assessments, the book provides an essential guide to the major strategic agenda for the European industry. A unique feature is the contribution of leading industry executives and project managers. These industry insiders outline the dilemmas and challenges facing the industry from the viewpoint of those at the sharp end of the business. The book is an essential guide to the technical, political and economic agenda for aerospace in the next decade and beyond.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/84/014/823/1840148233_b.jpg", "price_data" : { "retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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