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Strategic Management|Dr Vidhya P

Strategic Management

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Overview

Strategic management is a critical aspect of business that enables organizations to develop long-term plans, adapt to environmental changes, and achieve competitive advantages. This book provides a structured approach to understanding strategic management concepts, processes, and their application in real-world business scenarios. Designed for undergraduate students, the content covers essential topics such as strategy formulation, corporate governance, environmental analysis, and strategy implementation, ensuring a well-rounded understanding of the subject.The study of strategic management begins with an introduction to strategy, its importance, and the strategic management process. A well-defined strategy provides a roadmap for an organization's growth and success.

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Details

  • ISBN-13: 9786208439323
  • ISBN-10: 6208439329
  • Publisher: LAP Lambert Academic Publishing
  • Publish Date: April 2025
  • Dimensions: 9 x 6 x 0.28 inches
  • Shipping Weight: 0.36 pounds
  • Page Count: 116

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