{ "item_title" : "Strategic Management", "item_author" : [" George S. Day", "Vibrant Publishers "], "item_description" : "Strategic Management by George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments.Drawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy-highlighting how customer insight, innovation, and adaptability contribute to sustainable success.The book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It's an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making.Part of the Legend in Marketing series, this book solidifies Day's reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/63/651/458/1636514588_b.jpg", "price_data" : { "retail_price" : "90.00", "online_price" : "90.00", "our_price" : "90.00", "club_price" : "90.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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