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Strategic Marketing Issues in Emerging Markets
Overview
Presents the latest perspectives from industry and academia
Covers the entire gamut of strategic marketing issues in emerging markets
Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies
This item is Non-Returnable
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Details
- ISBN-13: 9789811065040
- ISBN-10: 9811065047
- Publisher: Springer
- Publish Date: August 2018
- Dimensions: 9.21 x 6.14 x 0.88 inches
- Shipping Weight: 1.59 pounds
- Page Count: 372
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