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Strategic Marketing Issues in Emerging Markets|Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

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Overview

Presents the latest perspectives from industry and academia

Covers the entire gamut of strategic marketing issues in emerging markets

Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies

This item is Non-Returnable

Details

  • ISBN-13: 9789811065040
  • ISBN-10: 9811065047
  • Publisher: Springer
  • Publish Date: August 2018
  • Dimensions: 9.21 x 6.14 x 0.88 inches
  • Shipping Weight: 1.59 pounds
  • Page Count: 372

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