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Strategic Marketing 2e : Theory and Applications for Competitive Advantage
Overview
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
This item is Non-Returnable
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Details
- ISBN-13: 9780199044931
- ISBN-10: 0199044937
- Publisher: Oxford University Press
- Publish Date: January 2016
- Dimensions: 9.3 x 6.5 x 0.9 inches
- Shipping Weight: 1.5 pounds
- Page Count: 400
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