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Strategic Marketing 2e|Pierre Joubert

Strategic Marketing 2e : Theory and Applications for Competitive Advantage

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Overview

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

This item is Non-Returnable

Details

  • ISBN-13: 9780199044931
  • ISBN-10: 0199044937
  • Publisher: Oxford University Press
  • Publish Date: January 2016
  • Dimensions: 9.3 x 6.5 x 0.9 inches
  • Shipping Weight: 1.5 pounds
  • Page Count: 400

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