{
"item_title" : "Strategic Marketing",
"item_author" : [" Tony Proctor "],
"item_description" : "Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.",
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Overview
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.
This item is Non-Returnable
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Details
- ISBN-13: 9780415458160
- ISBN-10: 0415458161
- Publisher: Routledge
- Publish Date: November 2008
- Dimensions: 9.7 x 7 x 0.9 inches
- Shipping Weight: 1.65 pounds
- Page Count: 348
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