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Strategic Marketing|Tony Proctor

Strategic Marketing : An Introduction

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Overview

Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.

This item is Non-Returnable

Details

  • ISBN-13: 9780415458160
  • ISBN-10: 0415458161
  • Publisher: Routledge
  • Publish Date: November 2008
  • Dimensions: 9.7 x 7 x 0.9 inches
  • Shipping Weight: 1.65 pounds
  • Page Count: 348

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