{
"item_title" : "Strategic Marketing",
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"item_description" : "Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.",
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Overview
Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.
This item is Non-Returnable
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Details
- ISBN-13: 9780195987065
- ISBN-10: 0195987063
- Publisher: Oxford University Press
- Publish Date: January 2010
- Dimensions: 9.4 x 6.6 x 0.9 inches
- Shipping Weight: 1.25 pounds
- Page Count: 560
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