{ "item_title" : "Strategic Negotiation", "item_author" : [" Gavin Kennedy "], "item_description" : "A first-rate organizational business plan demands an understanding of the commercial imperatives that will define success or failure over a five-year (or longer) period. And realizing this plan will involve complex and often multi-level or multi-party negotiations. Gavin Kennedy, a long-standing world expert on negotiation, provides guidance for senior executives who are involved in such negotiations. Part One focuses on the foundations of strategic negotiation: the commercial imperatives - what the organization must do to restructure and resource its operations to achieve commercial success - and the negotiation strategies associated with each. Part Two includes the tools for successful negotiation: bid strategies; techniques for analyzing your position before you start and reassessing it during the negotiation; and the negotiation agenda and how to design and compile it.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/13/826/328/1138263281_b.jpg", "price_data" : { "retail_price" : "76.99", "online_price" : "76.99", "our_price" : "76.99", "club_price" : "76.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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