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{
"item_title" : "Strategy in Airline Loyalty",
"item_author" : [" Evert R. de Boer "],
"item_description" : "Provides first discussion and analysis of existing airline loyalty program strategies Offers a comprehensive overview of the development of airline loyalty programs over time Explores how FFPs could evolve in the future, covering possible threats and potential opportunities",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/31/987/350/3319873504_b.jpg",
"price_data" : {
"retail_price" : "179.99", "online_price" : "179.99", "our_price" : "179.99", "club_price" : "179.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Strategy in Airline Loyalty : Frequent Flyer Programs
Overview
Provides first discussion and analysis of existing airline loyalty program strategies
Offers a comprehensive overview of the development of airline loyalty programs over time
Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
This item is Non-Returnable
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Details
- ISBN-13: 9783319873503
- ISBN-10: 3319873504
- Publisher: Palgrave MacMillan
- Publish Date: August 2018
- Dimensions: 8.27 x 5.83 x 0.63 inches
- Shipping Weight: 0.8 pounds
- Page Count: 268
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