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Strategy Journeys|David Booth

Strategy Journeys : A Guide to Effective Strategic Planning

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Overview

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters.

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Details

  • ISBN-13: 9781409465591
  • ISBN-10: 1409465594
  • Publisher: Routledge
  • Publish Date: September 2016
  • Dimensions: 9.61 x 6.69 x 0.38 inches
  • Shipping Weight: 0.93 pounds
  • Page Count: 134

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