{
"item_title" : "Strategy Journeys",
"item_author" : [" David Booth "],
"item_description" : "Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. ",
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Overview
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters.
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Details
- ISBN-13: 9781409465591
- ISBN-10: 1409465594
- Publisher: Routledge
- Publish Date: September 2016
- Dimensions: 9.61 x 6.69 x 0.38 inches
- Shipping Weight: 0.93 pounds
- Page Count: 134
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