{ "item_title" : "Studio Television Production and Directing", "item_author" : [" Andrew Hicks Utterback "], "item_description" : "This updated third edition of Studio Television Production and Directing introduces readers to the basic fundamentals of studio and control room production.Accessible and focused, readers of this updated third edition will learn about essential studio and control room terminology and the common technology package. This book is your back-to-the-basics guide to common technology--including principles of directing, assistant directing, technical directing, playback, audio ops, basic studio lighting, an introduction to set design, camera ops, floor directing, story types (VO, VO/SOT, PKG), basic engineering, and more.Whether an established professional or a student, this book provides readers with the technical expertise to successfully coordinate live or recorded multicamera production.In this new edition, author Andrew Hicks Utterback offers an expanded glossary and new material on visualization walls, alternative camera mounts, basic engineering, and news narrative diagramming.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/36/719/921/0367199211_b.jpg", "price_data" : { "retail_price" : "200.00", "online_price" : "200.00", "our_price" : "200.00", "club_price" : "200.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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