{ "item_title" : "A Study on Last Mile Delivery Challenges Faced by Logistics Companies", "item_author" : [" Sarnika M. E. "], "item_description" : "Last mile delivery is the final stage of the logistics process where goods are transported from a distribution center or warehouse to the final customer. It is considered one of the most critical and complex parts of the supply chain because it directly affects customer satisfaction and service efficiency. With the rapid growth of e-commerce and online shopping, the demand for faster and more reliable delivery services has increased significantly. However, logistics companies face several challenges during last mile delivery. Common issues include traffic congestion, high transportation costs, inaccurate customer addresses, failed delivery attempts, and increasing customer expectations for same-day or next-day delivery. Urban areas also create difficulties due to limited parking spaces, narrow roads, and high population density, which slow down delivery operations. To overcome these challenges, logistics companies are increasingly adopting advanced technologies such as GPS tracking, route optimization software, and digital communication systems.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/971/571/6209715710_b.jpg", "price_data" : { "retail_price" : "56.00", "online_price" : "56.00", "our_price" : "56.00", "club_price" : "56.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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