{ "item_title" : "Succeed Through Customer Knowledge", "item_author" : [" Kazuki Nishiguchi "], "item_description" : "Customer-originated Marketing is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.Unlock the Secrets to Business Success Through Deep Customer UnderstandingAre you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to: Gain actionable insights into customer behavior and psychologyDevelop targeted marketing plans that resonate with your audienceMaximize your marketing ROI and drive business expansionDiscover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/64/273/157/1642731579_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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