{ "item_title" : "Successful Pitching For Business In A Week", "item_author" : [" Patrick Forsyth "], "item_description" : "The book focuses on the special nature of winning significant business in competitivemarkets in pitches involving several formal stages. It will: - Review the essential processes of making complex sales and the role of coretechniques of persuasion- Show how to handle initial contacts and meetings and obtain a clear brief regardingcustomer/client needs- Demonstrate the process of analysing client needs and putting clear and persuasiveproposal documents in writing Sunday: What is a pitch?Monday: Initial contactTuesday: Planning a powerful responseWednesday: Putting proposals in writingThursday: Preparing a formal presentational pitchFriday: Making the presentationSaturday: Follow-up action and the power of persistence", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/44/418/401/1444184016_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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