{ "item_title" : "Successful Startup", "item_author" : [" Fernando C. Gaspar "], "item_description" : "How can Big Data Marketing save your startup? Marketing has changed, but startups didn't follow that change. See what Big Data Marketing can do for brands, particularly those that are entering the market. The percentage of startups that fail and close after a few years or just months of activity is frighteningly high. However, these startups are usually created with huge expectations, well justified by the use of the most advanced technologies to create products and / or services that serve the customers much better. Using the latest technologies to create better products and services should be a path to success, especially as it should add value to customers' lives, but that does not seem to be the case for many of these startups. The most important thing you can gain from reading this short book is learning how to use 21st century marketing technologies, including using the ocean of ​​data we are all producing to micro-segment and micro-direct your communication. The book will demonstrate what can be done radically differently to take a startup to success.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/71/801/471/1718014716_b.jpg", "price_data" : { "retail_price" : "5.99", "online_price" : "5.99", "our_price" : "5.99", "club_price" : "5.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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