{ "item_title" : "Surfing in the Sixties", "item_author" : [" Mal Sutherland "], "item_description" : "The 1960s was a decade like no other ... the culture, the music and the fashions. It also saw a surfing boom that bred innovation in surfboard design, changes in lifestyle, and most importantly, the development of ' surf ' photography. Mal Sutherland, John Pennings, Barrie Sutherland and Bob Weeks were pioneers of the genre - four young guys who blended their love of the beach with a passion for photography. Contrasted with this era when the whole planet goes surfing, in Australia in the sixties, riding a surfboard was the exclusive domain of either the very poor, or the wealthy. Consequently, many of us chose the poverty path, throwing our fate to the winds, rejecting the post-war consumerism and the suburban, Saturday Evening Post dream. We just went surfing, with no thought to tomorrow. Consequently, our cars were old jalopies crammed with bodies and boards, to share the petrol pennies around. Our wardrobe was goodwill - and sparse. Our dreams were of next day's surf, which meant five or six hours of paddling, take-offs, speed trim thrills, and attempting new manoeuvres as they were developed. We made better and better boards as our skill level quickly increased.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/76/079/088/1760790885_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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