{ "item_title" : "Surviving a Startup", "item_author" : [" Joel Houston "], "item_description" : "Survive. That's what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.In this witty, gritty book, readers will learn about: - Embracing risk with wisdom- Cultivating authentic customer relations- Developing a positive business culture- Supporting all-important operations- Simple approaches to marketing- Sustaining a healthy work-life balance- And . . . the cogs in the global supply chain that enable the world to survive (literally)Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/73/586/712/1735867128_b.jpg", "price_data" : { "retail_price" : "22.00", "online_price" : "22.00", "our_price" : "22.00", "club_price" : "22.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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