{ "item_title" : "Sustainable and Inclusive Practices for Building Authentic Brands", "item_author" : [" Zaila Oliveira", "Sara Teixeira "], "item_description" : "In an era where consumers increasingly value authenticity over profit, building authentic brands requires a deep commitment to sustainability and inclusivity. These practices go beyond traditional marketing strategies, using ethical responsibility and social consciousness into the core of brand identity. By prioritizing equitable representation businesses can forge genuine connections while fostering long-term loyalty and trust. Embracing sustainable and inclusive approaches not only enhances brand integrity but also positions companies as forward-thinking leaders in a rapidly evolving global marketplace. Sustainable and Inclusive Practices for Building Authentic Brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/833/734/9798337345963_b.jpg", "price_data" : { "retail_price" : "255.00", "online_price" : "255.00", "our_price" : "255.00", "club_price" : "255.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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