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Switch Dynamics - A Practical Approach to Switching Medicines for Self Care
by Anna Maxwell and Joseph Pochodzaj
Overview
A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.
This item is Non-Returnable
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Details
- ISBN-13: 9780957537200
- ISBN-10: 0957537204
- Publisher: Fizz Marketing Ltd
- Publish Date: February 2013
- Dimensions: 8.5 x 5.5 x 0.34 inches
- Shipping Weight: 0.42 pounds
- Page Count: 160
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