{ "item_title" : "Synthetic Users", "item_author" : [" Jorn K. Teutloff "], "item_description" : "Stop Building in the Dark: A Practical Guide to AI-Powered Market ValidationMany promising startups fail not for lack of effort, but because they build before they understand demand. Synthetic Users (Practitioner Edition) is a hands-on playbook for testing ideas early with AI-generated personas and simulations, and for knowing exactly what that evidence can and cannot tell you.Validate Before You BuildSynthetic users are a fast, low-cost way to pressure-test an idea before you invest heavily in development or marketing. This book shows you how to simulate customer reactions, compare segments, messages, and price points, and find where real demand is most likely, so your interviews, pilots, and first build are aimed at the right questions. Where the evidence is still thin, the book says so, and every method ends with a check against real customers.Synthetic validation is not just for founders. It is increasingly used by: Investors seeking sharper early-stage due diligenceAccelerators and venture programs improving founder outcomesInnovation teams reducing risk before committing resourcesWhat You'll LearnCore skills: build simulation-ready personas, run Day Zero Validation, and choose and audit tools with a six-test Reliability AuditStrategic and enterprise applications: find your market wedge, inform investment decisions, and bring faster evidence into corporate innovationHuman and ethical judgment: read uncomfortable results honestly, avoid bias and false confidence, and govern synthetic evidence responsiblyA Practical Playbook for the AI EraSynthetic Users helps you move beyond guesswork with a structured, honest approach to AI-powered validation. Whether you are launching a startup, evaluating investments, or leading innovation, it gives you a practical framework for making better decisions earlier, and for knowing when it is time to test with real people.Also Available: Academic EditionSynthetic Users: AI Validation for Founders, Investors, and Innovators (Academic Edition), a textbook version with learning objectives, discussion questions, exercises, mini-cases, and a structured framework for entrepreneurship, innovation management, and applied AI courses.About the author: Jorn K. Teutloff is an entrepreneur, strategist, researcher, and author focused on one central question: how founders and innovators can make better decisions before building too far in the wrong direction. He is President of JV-Global, LLC and has spent more than two decades across startups, consulting, and digital innovation, with an emphasis on early decision-making, growth strategy, and validation under uncertainty. His doctoral research examined how founders perceive and use AI-generated synthetic data for customer validation. He is also the author of From AI Exposure to AI Advantage: A Board Member's Handbook for AI Governance.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/899/612/9798996123728_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details