{ "item_title" : "Systems Thinking and Process Dynamics for Marketing Systems", "item_author" : [" Rajagopal "], "item_description" : "Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/46/660/969/1466609699_b.jpg", "price_data" : { "retail_price" : "185.00", "online_price" : "185.00", "our_price" : "185.00", "club_price" : "185.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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