{ "item_title" : "Tactical Influence", "item_author" : [" William Horton "], "item_description" : "You've been influenced today. You just didn't see it happen. Dr. William Horton spent thirty years at an intersection almost nobody else has access to: a licensed psychologist's office, an FBI Academy crisis negotiation course, and forty years of NLP and hypnosis training. In Tactical Influence, he hands you the same hidden operating system - the one already running under every conversation you have - and shows you exactly how to use it, ethically, in the rooms you actually live in. This isn't a negotiation book for boardrooms. It's a field manual for real life: the four-year-old who won't put their shoes on, the teenager who's gone silent, the boss who won't say yes, the insurance rep who says that's just our policy, and the argument you keep having with the same person about the same thing. Inside, you'll learn how to:Read anyone's real state in under six minutes - before they say a wordSpot the six hidden emotional needs driving almost every difficult conversationEnd a recurring argument with your partner, kid, or coworker for goodTurn a bureaucracy's no into let me see what I can doMove a room, a classroom, or a skeptical boss without ever raising your title or your voiceUse the same language patterns behind FBI hostage negotiation, waking hypnosis, and NLP - without a script, a trance, or a single manipulative bone in your bodyEvery chapter is built around real scripts for real rooms: parenting, sales, teaching, office politics, and the DMV line you've been stuck in more times than you'd like to admit. This is not a book about manipulation. It's a book about finally seeing what's actually happening in every conversation you have - and knowing exactly what to do about it. The FBI taught me to read anyone in ninety seconds. This book is everything they never let me teach outside that room. - Dr. William Horton", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/818/697/9798186973515_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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