{ "item_title" : "Tastes Like Money", "item_author" : [" Tom Maas", "Will Tulin "], "item_description" : "In Tastes Like Money, veteran liquor industry leader and founder of RumChata--the clever kitchen experiment that became a global phenomena--Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.In the book, you'll also find:Specific strategies for building distributor relationships without the benefit of a huge corporate war chest How to compete against industry titans when you've got a target on your back A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/822/892/9798228924857_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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