{ "item_title" : "Tech Startup Toolkit", "item_author" : [" Jothy Rosenberg "], "item_description" : "Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: - Succeed as a first-time CEO- Pitch and raise money from various types of investors- Develop a go-to-market strategy- Create a strong positive culture- Understand what makes a VC tick- Write an elevator pitch- Understand investment deal terms- Hone and align teams- Effectively downsize or wind down a company- Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. What's inside - Succeed as a first-time CEO- Create a strong positive culture- Understand what makes a VC tick- Position a company to be acquired About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. About the author Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits. Table of Contents PART 11 Scratching the startup itch: How I became an incorrigible entrepreneur2 What makes you think you are CEO material?3 A venture-backed turnaround: A dangerous place to be4 The founding team. Who's in and who's not?PART 25 Friends and family, angels, venture capital, or strategic?6 Angels: Your bridge financing solution7 The art of pitching to institutional investors8 Investors aren't your friends9 Understand the VC business model. Raise money faster10 Seed: The first priced round11 Term sheets: An institutional investor wants to invest in you12 Due Diligence: An exam you must passPART 313 Your business model. The beating heart of your business14 Getting to a minimum viable product with lighthouse customers15 Product-Market Fit. Making sure the dogs will eat your dog food16 Go-to-Market: How to make your business viable and grow17 A formal business plan in ten steps18 Burn rate and runway--or where is the edge of that cliff?19 Achieving cash-flow positive: A startup's Holy Grail20 Your startup's valuation: Up, up, up (hopefully)PART 421 Hire slowly--and correctly22 Beyond foosball: Crafting a positive culture that retains your team23 Does a startup need both a CEO and COO?24 Marketing: Too often a startup's afterthought25 The right character for sales leader--and when to hire themPART 526 Startup boards: The good, (and how to prevent) the bad, and the ugly27 Board observers: Observe only please28 Investor communications. They needn't be cod liver oil29 Heaven forbid if you must downsize30 Heaven forbid if you must wind it up31 Acquisition: Your financial dream come trueAppendix", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/63/343/842/1633438422_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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