{ "item_title" : "Technological Innovation", "item_author" : [" Donald F. Kuratko", "Sherry Hoskinson", "Marie C. Thursby "], "item_description" : "We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/78/635/238/1786352389_b.jpg", "price_data" : { "retail_price" : "200.99", "online_price" : "200.99", "our_price" : "200.99", "club_price" : "200.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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