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Technology and Consumption|Ruby Roy Dholakia

Technology and Consumption : Understanding Consumer Choices and Behaviors

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Overview

I.Overview of household technologies and consumer behaviors.-Technology in the Household: Looking Back, Looking Forward.-Changing Demographics, Changing Roles, and The Consumption Experiences in Households.-Technology in the Household: A Framework.-II.Specific Household Technologies and Consumption Experiences.-Shop Till We Drop.-Entertainment.-Reach Out and Touch Someone.-Buy Now Pay Later: Financing the Future.-Bringing Work Home.-III.Marketing in the Brave New World.

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Details

  • ISBN-13: 9781489994677
  • ISBN-10: 148999467X
  • Publisher: Springer
  • Publish Date: June 2014
  • Dimensions: 9.21 x 6.14 x 0.48 inches
  • Shipping Weight: 0.72 pounds
  • Page Count: 214

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