{
"item_title" : "Technology and Consumption",
"item_author" : [" Ruby Roy Dholakia "],
"item_description" : "I.Overview of household technologies and consumer behaviors.-Technology in the Household: Looking Back, Looking Forward.-Changing Demographics, Changing Roles, and The Consumption Experiences in Households.-Technology in the Household: A Framework.-II.Specific Household Technologies and Consumption Experiences.-Shop Till We Drop.-Entertainment.-Reach Out and Touch Someone.-Buy Now Pay Later: Financing the Future.-Bringing Work Home.-III.Marketing in the Brave New World.",
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Technology and Consumption : Understanding Consumer Choices and Behaviors
Other Available Formats
Overview
I.Overview of household technologies and consumer behaviors.-Technology in the Household: Looking Back, Looking Forward.-Changing Demographics, Changing Roles, and The Consumption Experiences in Households.-Technology in the Household: A Framework.-II.Specific Household Technologies and Consumption Experiences.-Shop Till We Drop.-Entertainment.-Reach Out and Touch Someone.-Buy Now Pay Later: Financing the Future.-Bringing Work Home.-III.Marketing in the Brave New World.
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Details
- ISBN-13: 9781489994677
- ISBN-10: 148999467X
- Publisher: Springer
- Publish Date: June 2014
- Dimensions: 9.21 x 6.14 x 0.48 inches
- Shipping Weight: 0.72 pounds
- Page Count: 214
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