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{ "item_title" : "Technology Licensing", "item_author" : [" Russell L. Parr", "Patrick H. Sullivan "], "item_description" : "In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/47/113/081/0471130818_b.jpg", "price_data" : { "retail_price" : "189.50", "online_price" : "189.50", "our_price" : "189.50", "club_price" : "189.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Technology Licensing|Russell L. Parr

Technology Licensing : Corporate Strategies for Maximizing Value

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Overview

In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.

This item is Non-Returnable

Details

  • ISBN-13: 9780471130819
  • ISBN-10: 0471130818
  • Publisher: Wiley
  • Publish Date: August 1996
  • Dimensions: 9.56 x 6.39 x 1.09 inches
  • Shipping Weight: 1.46 pounds
  • Page Count: 320

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