Technology Licensing : Corporate Strategies for Maximizing Value
Overview
In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.
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Details
- ISBN-13: 9780471130819
- ISBN-10: 0471130818
- Publisher: Wiley
- Publish Date: August 1996
- Dimensions: 9.56 x 6.39 x 1.09 inches
- Shipping Weight: 1.46 pounds
- Page Count: 320
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