{ "item_title" : "Technology Transfer", "item_author" : [" Neil F. Sullivan "], "item_description" : "Scientists in the laboratory often fail to take advantage of the commercial exploitation of their research. Technology Transfer is a careful account of how to start the process of commercialization of technology, and describes in detail the difficulties, and amount of time needed, to carry the process through to a successful conclusion. This book provides a much needed step-by-step guide to the commercialization of research. It addresses three major themes: how to protect your intellectual property; how to develop it commercially via licensing and business start up; and how to finance and manage your new company. This book is essential reading for any research scientist whose work has commercial applications.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/52/146/066/0521460662_b.jpg", "price_data" : { "retail_price" : "174.00", "online_price" : "174.00", "our_price" : "174.00", "club_price" : "174.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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