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{
"item_title" : "Telecommunications Management",
"item_author" : [" Barry L. Sherman "],
"item_description" : "A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.",
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Telecommunications Management : Broadcasting Cable and the New Technologies
Overview
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
This item is Non-Returnable
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Details
- ISBN-13: 9780070566989
- ISBN-10: 0070566984
- Publisher: McGraw-Hill Humanities/Social Sciences/Langua
- Publish Date: September 1994
- Dimensions: 9.61 x 7.6 x 0.96 inches
- Shipping Weight: 1.87 pounds
- Page Count: 431
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