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Temporal Modelling of Customer Behaviour|Ling Luo

Temporal Modelling of Customer Behaviour

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Overview

Introduction.- Datasets .- Literature Review .- Tracking Purchase Behaviour Change.- Discovering Purchase Behaviour Patterns .- Evaluating Impact of the Web-based Health Program .- Tracking the Evolution of Customer Segmentations .- Conclusions and Future Work.

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Details

  • ISBN-13: 9783030182885
  • ISBN-10: 3030182886
  • Publisher: Springer
  • Publish Date: May 2019
  • Dimensions: 9.21 x 6.14 x 0.38 inches
  • Shipping Weight: 0.83 pounds
  • Page Count: 123

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