{ "item_title" : "Tennis", "item_author" : [" Greg Ruth "], "item_description" : "Analyzing how tennis turned pro The arrival of the Open era in 1968 was a watershed in the history of tennis--the year that marked its advent as a professionalized sport. Merging wide-angle history with individual stories of players and off-the-court figures, Greg Ruth charts tennis's evolution into the game we watch today. His vivid account moves from the cloistered world of nineteenth-century lawn tennis through the longtime amateur-professional divide and the battles over commercialization that raged from the 1920s until 1968. From there, Ruth details the post-1968 expansion of the game as it was transformed by bankable superstars, a popular women's tour, rival governing bodies, and sponsorship money. What emerges is a fascinating history of the economics and politics that made tennis a decisive, if unlikely, force in the creation of modern-day sports entertainment.Comprehensive and engaging, Tennis tells the interlocking stories of the figures and factors that birthed the professional game.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/25/204/389/0252043898_b.jpg", "price_data" : { "retail_price" : "125.00", "online_price" : "125.00", "our_price" : "125.00", "club_price" : "125.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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