{ "item_title" : "The Tertiary Effect", "item_author" : [" Tim Pike "], "item_description" : "The Tertiary Effect is a practitioner's guide to the discipline of experience architecture. It puts rigor around the seam between creative and systems so ambitious intent stays legible from first concept through build, handover, and year eight. The Tertiary MethodTM creates the conditions where meaning and transformative experiences become possible. Transformation is not delivered ready-made. It's something a visitor reaches for themselves when those conditions hold.The method runs five layers. Purpose names the change. Perception sets the conditions. Participation invites real investment. Production keeps the intent honest in daily operation. Progress measures personal investment so teams can calibrate and improve an experience over time to keep owning what the team set out to make.The method is built to survive an institution. Craft becomes something you can specify, monitor, and maintain. Alerts written in transformation-condition terms instead of simply equipment faults. Fallbacks that keep an experience dignified when hardware fails. Systems that hold creative intent after the designers have moved on.Written for designers, producers, and leaders in museums, theme parks, brands, and immersive venues who want to create work that helps expand what people believe they are capable of, and want that work to hold long after opening day.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/899/687/9798996870127_b.jpg", "price_data" : { "retail_price" : "59.99", "online_price" : "59.99", "our_price" : "59.99", "club_price" : "59.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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