{ "item_title" : "Tested Sentences That Sell", "item_author" : [" Elmer Wheeler "], "item_description" : "In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say Yes , the X, Y, Z principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a canned sales presentation and a planned presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler A-B Principle. Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline.These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/77/323/786/1773237861_b.jpg", "price_data" : { "retail_price" : "8.95", "online_price" : "8.95", "our_price" : "8.95", "club_price" : "8.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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