{ "item_title" : "101 Theory Drive", "item_author" : [" Terry McDermott", "Stephen Hoye "], "item_description" : "It's not fiction: Gary Lynch is the real thing, the epitome of the rebel scientist--malnourished, contentious, inspiring, explosive, remarkably ambitious, consistently brilliant. He is one of the foremost figures of contemporary neuroscience, and his decades-long quest to understand the inner workings of the brain's memory machine has begun to pay off. Award-winning journalist Terry McDermott spent nearly two years observing Lynch at work and now gives us a fascinating and dramatic account of daily life in Lynch's lab--the highs and lows, the drudgery and eureka moments, the agonizing failures. He provides detailed, lucid explanations of the cutting-edge science that enabled Lynch to reveal the inner workings of the molecular machine that manufactures memory. And he explains where Lynch's sights are now set: on drugs that could fix that machine when it breaks, drugs that would enhance brain function during the memory process and that hold out the possibility of cures for a wide range of neurological conditions, including Alzheimer's, Parkinson's, and Attention Deficit Hyperactivity Disorder. Here is an essential story of science, scientists, and scientific achievement--galvanizing in the telling and thrilling in its far-reaching implications.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/820/011/9798200110896_b.jpg", "price_data" : { "retail_price" : "45.99", "online_price" : "45.99", "our_price" : "45.99", "club_price" : "45.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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