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The Theory of Hype|Felix Cheung

The Theory of Hype : Marketing in the Modern World

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Overview

Marketing in the modern world can no longer rely on old fashion models. Models like Supply and Demand no longer apply to most products in the Information Age. Sales numbers in the modern world revolve around one thing: Hype. This short book was created to provide a framework for measuring hype and explaining what hype really is. The world is round.

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Details

  • ISBN-13: 9781723935893
  • ISBN-10: 1723935891
  • Publisher: Independently Published
  • Publish Date: September 2018
  • Dimensions: 8.5 x 5.51 x 0.12 inches
  • Shipping Weight: 0.17 pounds
  • Page Count: 58

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