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Thinking about Answers|Sudman

Thinking about Answers : The Application of Cognitive Processes to Survey Methodology

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Overview

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

This item is Non-Returnable

Details

  • ISBN-13: 9781118016091
  • ISBN-10: 1118016092
  • Publisher: John Wiley & Sons
  • Publish Date: October 1995
  • Dimensions: 9 x 6 x 0.67 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 322

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