{ "item_title" : "Threads of Tradition", "item_author" : [" Kuldeepuk Kohli", "Geeta Kohli "], "item_description" : "Digital storytelling is transforming how Indian traditional folklore reaches audiences, breathing new life into these age-old tales. Through animated videos, podcasts, social media, and interactive platforms, folklore from India's diverse cultures now connects with younger generations in engaging, accessible formats. This digital shift preserves the essence of classic tales while adapting them for modern sensibilities, bridging the gap between old and new. Additionally, digital archives and platforms offer space for regional stories that might otherwise fade from memory, promoting cultural pride and diversity. As these stories find a global audience, digital storytelling ensures that the rich legacy of Indian folklore continues to thrive and evolve.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/834/608/9798346086789_b.jpg", "price_data" : { "retail_price" : "8.99", "online_price" : "8.99", "our_price" : "8.99", "club_price" : "8.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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