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Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East
by Eli Avraham and Eran Ketter
Overview
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
This item is Non-Returnable
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Details
- ISBN-13: 9781137342140
- ISBN-10: 1137342145
- Publisher: Palgrave MacMillan
- Publish Date: October 2015
- Dimensions: 8.5 x 5.5 x 0.5 inches
- Shipping Weight: 0.85 pounds
- Page Count: 193
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