{ "item_title" : "Towards a Principled Understanding of Sequential Effects in Choice", "item_author" : [" Mittal "], "item_description" : "Imagine your choices are like building blocks. Each decision you make - what to wear, what to eat - shapes how you approach the next. This research delves beyond simple reaction times, seeking a deeper understanding of these sequential effects. It explores how past selections influence how we evaluate information and ultimately decide. By examining this chain reaction in decision-making, we move beyond a focus on speed and gain a richer perspective on how our choices unfold, one after another. This knowledge can shed light on how we navigate complex situations and make effective choices in a world filled with cascading consequences.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/38/428/436/3384284364_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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