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Tracking the Audience|Karen Buzzard

Tracking the Audience : The Ratings Industry from Analog to Digital

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Overview

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.

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Details

  • ISBN-13: 9780805858525
  • ISBN-10: 0805858520
  • Publisher: Routledge
  • Publish Date: April 2012
  • Dimensions: 8.8 x 5.9 x 0.6 inches
  • Shipping Weight: 0.66 pounds
  • Page Count: 192

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