{ "item_title" : "Tradition and Innovation in English Retailing, 1700 to 1850", "item_author" : [" Ian Mitchell "], "item_description" : "Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/13/824/542/1138245429_b.jpg", "price_data" : { "retail_price" : "77.99", "online_price" : "77.99", "our_price" : "77.99", "club_price" : "77.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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