{ "item_title" : "Transformation in Times of Crisis", "item_author" : [" Jerry Wind", "Nitin Rakesh "], "item_description" : "Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business BookI wish I had written this book - Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. I am sure other leaders will find their book as relevant as I did. - Keith A. Grossman, President, Time Magazine Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option. - Alan Murray, CEO, Fortune The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.- Manny Maceda, Worldwide Managing Partner, Bain & Co. The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal. - Debjani Ghosh, President, NASSCOM", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/63/714/755/1637147554_b.jpg", "price_data" : { "retail_price" : "27.99", "online_price" : "27.99", "our_price" : "27.99", "club_price" : "27.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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