{ "item_title" : "Transformation Towards Human-Centered Medical Devices", "item_author" : [" Ida Koho", "Antti Brunni "], "item_description" : "We are customer-centric is an easy thing to claim, but in practice, it's not true for all medical device manufacturers. What does it take to be human centered? This handbook is a guide for a product manager's journey towards more human centered medical device product management. It provides tools, examples, and tips, acting as a stepping stone to the world of service design from the perspective of medical device manufacturing. After reading this book: - You will have the basic knowledge to start using the service design approach to invent, innovate, and optimize - You will be able to explore new ways of thinking and working - You will have some practical tools for user involvement and co-creation - You will have a process to lighten your product management tasks", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/52/809/402/9528094023_b.jpg", "price_data" : { "retail_price" : "34.90", "online_price" : "34.90", "our_price" : "34.90", "club_price" : "34.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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