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{ "item_title" : "Transforming Organizations", "item_author" : [" Jacques Chlopczyk", "Christine Erlach "], "item_description" : "Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/017/850/3030178501_b.jpg", "price_data" : { "retail_price" : "109.99", "online_price" : "109.99", "our_price" : "109.99", "club_price" : "109.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Transforming Organizations|Jacques Chlopczyk

Transforming Organizations : Narrative and Story-Based Approaches

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Overview

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.


This item is Non-Returnable

Details

  • ISBN-13: 9783030178505
  • ISBN-10: 3030178501
  • Publisher: Springer
  • Publish Date: May 2019
  • Dimensions: 9.21 x 6.14 x 0.75 inches
  • Shipping Weight: 1.35 pounds
  • Page Count: 301

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