Transforming Organizations : Narrative and Story-Based Approaches
Overview
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9783030178505
- ISBN-10: 3030178501
- Publisher: Springer
- Publish Date: May 2019
- Dimensions: 9.21 x 6.14 x 0.75 inches
- Shipping Weight: 1.35 pounds
- Page Count: 301
Related Categories
