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{ "item_title" : "Transitioned Media", "item_author" : [" Gali Einav "], "item_description" : "Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's Olympic Research Lab.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program ... The Cosmic Change in the News Business.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/44/196/098/1441960988_b.jpg", "price_data" : { "retail_price" : "109.99", "online_price" : "109.99", "our_price" : "109.99", "club_price" : "109.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Transitioned Media|Gali Einav

Transitioned Media : A Turning Point Into the Digital Realm

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Overview

Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's "Olympic Research Lab".- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program ... The Cosmic Change in the "News Business".- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

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Details

  • ISBN-13: 9781441960986
  • ISBN-10: 1441960988
  • Publisher: Springer
  • Publish Date: August 2010
  • Dimensions: 9.21 x 6.14 x 0.5 inches
  • Shipping Weight: 0.97 pounds
  • Page Count: 168

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