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Trend Leader|Joanna Feeley

Trend Leader : How to Spot and Back Winning Ideas to Accelerate Your Career and Create a Better Future

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Overview

Do you know your future customer?


Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade.


Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends.


Read this book to understand:

  • What trends are and how forward-looking businesses use them
  • The key skills and behaviours shared by trend leaders
  • The six principles of trend leadership that will supercharge your career
  • How trend leaders at the world's most recognised brands drive change
  • Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool

This item is Non-Returnable

Details

  • ISBN-13: 9781781339299
  • ISBN-10: 1781339295
  • Publisher: Rethink Press
  • Publish Date: September 2025
  • Dimensions: 8.5 x 5.5 x 0.57 inches
  • Shipping Weight: 0.53 pounds
  • Page Count: 226

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