{ "item_title" : "Triumph Over Toothpicks", "item_author" : [" Deb Di Gregorio "], "item_description" : "More FUN than you ever had MAKING A PROFITRun a small business? You know all that digital stuff? (The stuff you wish you could ignore? The stuff that drives you nuts?) Yup, that stuff. It's actually the secret to profits: real, big, tasty profits. Deb Di Gregorio will teach you how to grab those profits. But there's a catch: It will be fun. It will be fun when Deb shows you how to: - ...get to know customers better than they know themselves - ...build a DIY strategy around your precise goals ($$$ + whatever else) - ...lay bait for new customers, and watch them bite - ...make customers happy to be loyal - ...fix what's not working, and do better - ...stop wasting your moneyIt will be fun when Deb tells you: - ...all you need to know about digital, mobile, the web (and what you can safely ignore) - ...the real truth about Google, Facebook, and the people who use them - ...which jargon translates to profits (KPI) and which doesn't (SEO) You can learn this stuff. You can do this stuff. It works. It's fun. How can this POSSIBLY be a business book? How can you POSSIBLY pass it up? Multiple Choice Question Eventually, you'll have to master digital marketing. How do you want to do it?] A. From some book that drones on and on and on and on and on?] B. From some high-priced consultant?] C. The hard way, from your own very expensive mistakes?X] D. From Deb, who's done it all, lived to tell, and somehow remained hilarious?", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/99/619/280/0996192808_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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